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Jagdish Sheth

Jagdish Sheth is the 2012 recipient of the Creekmore Award for Internationalization.

Jagdish Sheth is the 2012 recipient of the Creekmore Award for Internationalization.

Jagdish Sheth is the Charles H. Kellstadt Distinguished Professor of Marketing at Emory University's Goizueta Business School and the founder of the Center for Relationship Marketing (CRM). He has made significant contributions to the academic literature in marketing and business strategy over the past 50 years, with more than 200 books and journal articles. He is nationally and internationally known for his scholarly contributions in consumer behavior, relationship marketing, competitive strategy and geopolitical analysis.

Born in Burma (now Myanmar), Sheth and his family returned to India following the Japanese invasion in 1941. He was educated in Madras (now Chennai) before arriving in the United States, and has since become a pioneer in forging stronger ties between India and the United States. He founded the India China America (ICA) Institute in 2004, helped bring an Indian consulate to Atlanta earlier this year, and serves as an advisor to the governments of India and Singapore. His most recent books, "Tectonic Shift" (co-authored with Rajendra Sisodia) and "Chindia Rising," further established him as a leader in building relationships among economic giants.

In his 21 years at Emory, Sheth has been active in several strategic committees; created the Sheth Family Foundation, which funds portions of business doctoral students’ thesis research, with his wife Madhu; established the annual Sheth Lecture in Indian Studies; endowed the Sheth Distinguished International Alumni Award; and participated in major projects within the greater Atlanta community, including efforts to attract investment and jobs.

Before arriving at Emory, Sheth taught at the University of Southern California, the University of Illinois, Columbia University, and the Massachusetts Institute of Technology.